{
  "name": "Sortida",
  "tagline": "Bucharest nights, organized.",
  "domain": "sortida.app",
  "partners": "partners.sortida.app",
  "colors": {
    "coral": {
      "name": "Coral",
      "hex": "#FF7A59",
      "rgb": "255, 122, 89",
      "usage": "Primary brand accent. Buttons, links, the period in the wordmark, highlight callouts."
    },
    "ink": {
      "name": "Ink",
      "hex": "#0B0D14",
      "rgb": "11, 13, 20",
      "usage": "Primary dark background across consumer and partner surfaces."
    },
    "inkSoft": {
      "name": "Ink soft",
      "hex": "#14171F",
      "rgb": "20, 23, 31",
      "usage": "Card / surface elevations on top of Ink."
    },
    "bone": {
      "name": "Bone",
      "hex": "#F5F3EE",
      "rgb": "245, 243, 238",
      "usage": "Primary foreground on dark surfaces. Light theme background."
    }
  },
  "typography": {
    "display": {
      "family": "Instrument Serif",
      "weights": [400],
      "letterSpacing": "-0.01em",
      "usage": "Headings, hero copy, wordmark."
    },
    "body": {
      "family": "Inter",
      "weights": [400, 500, 600, 700],
      "usage": "Body copy, UI labels."
    },
    "alternateDisplay": {
      "family": "Fraunces",
      "note": "Acceptable substitute for Instrument Serif when Instrument isn't available."
    }
  },
  "voice": {
    "tone": "Editorial nightlife magazine, not corporate SaaS. Confident, warm, a bit irreverent.",
    "do": [
      "Short sentences. Confident. Sentence case.",
      "Trust the reader. Skip explainer text on obvious things.",
      "Lowercase the wordmark in body copy (\"sortida\" not \"SORTIDA\")."
    ],
    "dont": [
      "Don't say \"revolutionary\", \"disrupting\", \"seamless\", \"frictionless\".",
      "Don't title-case headings (use sentence case).",
      "Don't add emojis to product copy unless explicitly part of a category icon."
    ]
  }
}